Why?

Simon Sinek, bestselling author of the book “start with why” and speaker at the third most popular ted talk of all time, researched dozens of the most successful companies around the globe to find out what separates the great from the average. He concluded that great organisations do not focus on product nor the means to the end, but on “why?”. Knowing why you do something leads to a fulfilling life and a gratifying career and a great organisation with focus and intrinsically motivated people.

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Simon Sinek in action.

Note

His exact mantra is “People do not buy what you do; but why you do it”. Find Simon Sinek’s full Ted talk here: https://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action?referrer=playlist-the_most_popular_talks_of_all