M.U.L.E. business plan

Welcome to the M.U.L.E. business plan. This business plan exists to convince you to (co-)create a platform for following and autonomous robots. Think robotic mules.

You are among a handful of close friends and family, who have been given a copy because I need your feedback and hope for your support and possible contribution. This document’s purpose is to find people who want to take this journey with me.

Let one thing be clear, if you received a copy it is because I hope for your contribution and honest feedback and hopefully, an interest to join me. The goal at this stage is NOT to raise capital.

Note

This is the very first draft. Nothing in here is set in stone nor a definitive plan. I am absolutely certain there are grammar and spelling mistakes all over this document, but that is not the point. The plan refers to “We” throughout most of it but at this stage, consists of only me. Also please do not share this document, it was meant for you.

Contents:

• What?
  • Intro
  • Mission statement
  • Feasibility and inspiration
  • SWOT analysis
  • Focus on usability in agriculture
• Why?
  • Ideology
  • Similar success stories:
• How?
  • Technological drivers
  • All parties are co-investors
  • Commercialisation
  • Cashflow and funding
• Who?
  • Everyone is co-founder
  • 2018 - 2020
• Where?
  • Why Norway?
  • Why Belgium?
  • Small farm/ Småbruk
• When?
  • Timeline
  • About timing
• Other
  • Hops
  • Beer
  • Crop selection
  • Tech drivers in agriculture: